AI Search, GEO & AEOresources
Plain-language guides for brands and agencies working on AI Search visibility.
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content so AI engines like ChatGPT, Claude and Perplexity cite and recommend you.
Read guideWhat is AEO?
Answer Engine Optimization (AEO) is the practice of structuring your content so AI answer engines like Perplexity, ChatGPT search and Google AI Overviews cite you.
Read guideAI Search visibility
AI Search visibility measures how often, how accurately and how favorably AI engines mention and recommend your brand. Learn how to track and improve it.
Read guideShare of AI Voice
Share of AI Voice measures your brand's visibility in AI answers relative to competitors. Learn the formula and how to track it across ChatGPT, Claude and Perplexity.
Read guideChatGPT visibility
ChatGPT visibility measures how often ChatGPT mentions and recommends your brand. Here is how it works and how to improve it across both default and search modes.
Read guidePerplexity visibility
Perplexity visibility depends almost entirely on real-time retrieval. Here is how Perplexity picks sources and how to become one of them.
Read guideAI brand monitoring
AI brand monitoring tracks how AI engines describe, mention and recommend your brand — and flags reputation issues before they spread.
Read guideGlossary (GEO / AEO / AI Search)
Plain-language definitions of GEO, AEO, AI Search visibility, Share of AI Voice, mention rate, recommendation rate and the other terms brands need to know.
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