AI Search visibility
How often, how accurately and how favorably AI engines mention and recommend your brand when users ask buying-related questions.
GEO — Generative Engine Optimization
The practice of optimizing your brand, content and digital footprint so generative AI engines cite, trust and recommend you.
AEO — Answer Engine Optimization
Writing and structuring content so AI answer engines (Perplexity, ChatGPT search, Copilot, Google AI Overviews) extract and cite it.
Share of AI Voice
The percentage of relevant AI answers in your category that mention or recommend your brand. The single best metric to compare AI visibility between brands.
Mention rate
The share of AI answers in which your brand name appears — independent of whether it is recommended.
Recommendation rate
The share of AI answers in which your brand is positively recommended as the answer or one of the answers.
Prompt-level visibility
Knowing exactly which buyer prompts trigger your brand and which do not — so you can prioritize the gaps that matter.
AI brand monitoring
Tracking how AI engines describe, mention and recommend your brand — including sentiment, factual claims and competitor framing.
Retrieval signals
Live signals AI engines fetch on demand: news, reviews, comparison pages and structured data — the levers AEO acts on.
Training signals
Signals baked into the model before its cutoff date: Wikipedia, authoritative media, well-structured product pages — the levers GEO acts on at the brand level.