Share of AI Voice is the percentage of relevant AI answers in your category that mention or recommend your brand, measured across a defined set of prompts and engines. It is the single most useful metric to compare AI visibility between brands over time.
Share of AI Voice = (answers mentioning your brand) ÷ (total relevant answers in your category) × 100. Run the calculation per engine, then aggregate.
Being mentioned is not the same as being recommended. Klaym reports both so you can see when you appear without the model endorsing you — usually a content or reputation gap.
50–200 prompts that mirror real buyer intent in your category gives a stable baseline.
Weekly is enough for most brands; daily makes sense during a launch or PR push.
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content so AI engines like ChatGPT, Claude and Perplexity cite and recommend you.
ReadAnswer Engine Optimization (AEO) is the practice of structuring your content so AI answer engines like Perplexity, ChatGPT search and Google AI Overviews cite you.
ReadAI Search visibility measures how often, how accurately and how favorably AI engines mention and recommend your brand. Learn how to track and improve it.
ReadChatGPT visibility measures how often ChatGPT mentions and recommends your brand. Here is how it works and how to improve it across both default and search modes.
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