What to monitor
Mention frequency, sentiment, factual accuracy, competitor co-mentions and the specific claims AI repeats about your brand. Wrong claims are the highest-priority fix.
AI brand monitoring
AI brand monitoring tracks how generative AI engines describe, mention and recommend your brand across customer-facing prompts. It surfaces sentiment, claims and competitor framing in AI answers — the new frontier of brand reputation.
Frequently asked questions
What do I do about a wrong fact in AI answers?
Correct the underlying sources (your site, Wikipedia, top-ranked third parties) and re-measure — AI engines update as their sources update.
Keep reading
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content so AI engines like ChatGPT, Claude and Perplexity cite and recommend you.
ReadWhat is AEO?
Answer Engine Optimization (AEO) is the practice of structuring your content so AI answer engines like Perplexity, ChatGPT search and Google AI Overviews cite you.
ReadAI Search visibility
AI Search visibility measures how often, how accurately and how favorably AI engines mention and recommend your brand. Learn how to track and improve it.
ReadShare of AI Voice
Share of AI Voice measures your brand's visibility in AI answers relative to competitors. Learn the formula and how to track it across ChatGPT, Claude and Perplexity.
ReadBecome the brand AI trusts and recommends
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