# Marketing context
Updated: [YYYY-MM-DD]
Owner: [person responsible for approving facts]

BUSINESS
Brand and website: [name, URL]
Offer: [what customers can actually buy or use]
Business model and approved pricing: [facts or Unknown]
Current product capabilities: [verified list]
Limitations and unavailable features: [verified list]

AUDIENCE
Primary segment: [observable inclusion/exclusion rules]
Buyer/user roles: [roles]
Situation and job: [what they are trying to accomplish]
Alternatives: [including manual work or doing nothing]
Research references: [file paths, IDs, dates]

POSITIONING AND PROOF
Approved positioning: [statement]
Differentiated capabilities: [facts with sources]
Approved claims and evidence: [claim -> source -> date]
Quotes/testimonials and permissions: [approved items only]

VOICE
Language and market: [language, country]
Approved writing examples: [file paths]
Voice rules: [concrete preferences]
Words, topics and claims to avoid: [list]

GOALS AND MEASUREMENT
Business outcome and timeframe: [goal]
Baseline and target: [value, unit, source]
Metric definitions: [event, denominator, window]
Currency and timezone: [values]
Attribution and reporting limits: [known limitations]

EXECUTION
Budget and capacity: [constraints]
Approved input scope: [files and public URLs]
Output format: [Markdown, CSV, etc.]
Reviewer: [owner]
Unresolved questions: [Unknown where needed]